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This highly concentrated network complex combines a 30% concentration of highly-stable Ethylated L-Ascorbic Acid (Vitamin C) in an antioxidant network of Superoxide Dismutase, Selenium and Zinc to support a strong fight against oxidation while enhancing barrier function, balancing visible discolouration, reviving skin tone, and supporting collagen production and repair mechanisms. While the initial tone-enhancing benefits of ELAN will be noticeable from the third day of once-daily use, benefits at-large are continuing and cumulative.
The best property of any powerful antioxidant is also its worst property - it oxidizes. Basically, antioxidants bind to free “radicals” of oxygen so that your cell's don’t. The problem is that they may bind to oxygen in the bottle before you even buy any product claiming to contain antioxidants. And since Vitamin C has a very strong ability to bind to free radicals of oxygen, as soon as it’s dissolved in water, it starts to oxidize and change the colour of the solution (from clear to slight orange and later to dark orange). When this change happens, two things occur: 1) the activity of Vitamin C becomes disabled and 2) far worse, the “antioxidant” formulation actually turns into a “pro-oxidant” formulation.
NIOD’s ELAN wins against all of the above battles. It uses a pure form of L-Ascorbic Acid in ethylated form - which costs nearly 100 times more than pure Vitamin C - that is extremely stable in all conditions including in presence of water, but NIOD doesn’t simply rely on the stability achieved by mere ethylation: 1) ELAN has solubilised this compound in a specialised water-free ether through NIOD’s own pending patent so that all of the Vitamin C can be utilized; 2) This novel solubilisation avoids the use of any water which, regardless of the ethylation, prevents any oxidation of Vitamin C in the formula; and 3) The Vitamin C is supported by the addition of Superoxide Dismutase, Selenium and Zinc, to form the novel concept of an antioxidant network (referred to as “Network Antioxidants” in studies) which allows for renewal and reuse of antioxidants in a cyclic life to allow them to remain active through multiple stages of binding to free molecules of oxygen. While these networked antioxidants are provided to achieve sustained activity of Vitamin C, their additional value extend beyond this sustainment as each provides known benefits to the skin.
Water free, Alcohol free, Oil free, Silicone free, Nut free, Vegan.
Directions:Apply ELAN to face at nighttime only, avoiding contact with eyes. ELAN contains a novel solvent for optimal penetration and, while it's oil-free, may feel slightly oily for about 1 minute after application. This feeling will disappear quickly as there is no oil in the formulation.
Ingredients:Propanediol, Ethyl Ascorbic Acid, Superoxide Dismutase, Saccharomyces/Zinc Ferment.
The best property of any powerful antioxidant is also its worst property - it oxidizes. Basically, antioxidants bind to free “radicals” of oxygen so that your cell's don’t. The problem is that they may bind to oxygen in the bottle before you even buy any product claiming to contain antioxidants. And since Vitamin C has a very strong ability to bind to free radicals of oxygen, as soon as it’s dissolved in water, it starts to oxidize and change the colour of the solution (from clear to slight orange and later to dark orange). When this change happens, two things occur: 1) the activity of Vitamin C becomes disabled and 2) far worse, the “antioxidant” formulation actually turns into a “pro-oxidant” formulation.
NIOD’s ELAN wins against all of the above battles. It uses a pure form of L-Ascorbic Acid in ethylated form - which costs nearly 100 times more than pure Vitamin C - that is extremely stable in all conditions including in presence of water, but NIOD doesn’t simply rely on the stability achieved by mere ethylation: 1) ELAN has solubilised this compound in a specialised water-free ether through NIOD’s own pending patent so that all of the Vitamin C can be utilized; 2) This novel solubilisation avoids the use of any water which, regardless of the ethylation, prevents any oxidation of Vitamin C in the formula; and 3) The Vitamin C is supported by the addition of Superoxide Dismutase, Selenium and Zinc, to form the novel concept of an antioxidant network (referred to as “Network Antioxidants” in studies) which allows for renewal and reuse of antioxidants in a cyclic life to allow them to remain active through multiple stages of binding to free molecules of oxygen. While these networked antioxidants are provided to achieve sustained activity of Vitamin C, their additional value extend beyond this sustainment as each provides known benefits to the skin.
Water free, Alcohol free, Oil free, Silicone free, Nut free, Vegan.
Directions:Apply ELAN to face at nighttime only, avoiding contact with eyes. ELAN contains a novel solvent for optimal penetration and, while it's oil-free, may feel slightly oily for about 1 minute after application. This feeling will disappear quickly as there is no oil in the formulation.
Ingredients:Propanediol, Ethyl Ascorbic Acid, Superoxide Dismutase, Saccharomyces/Zinc Ferment.
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